RLH Corporation Debuts Streamlined Redlion.com
Mobile-first website simplifies booking process so guests can book a room in just three clicks
“We have simplified the booking process through the new redlion.com,” said RLH Corporation Senior Vice President of Digital, Loyalty and Partnerships
The new homepage is designed to make it easier for guests booking last minute or even from the road. Upon entering the site, the guest is immediately geolocated and a search is conducted for rooms available tonight. The nearest hotel rooms are displayed with the lowest available price, making it easy to choose the right hotel for them. Guests can also search the website by address, city or point of interest for those planning further in advance.
Upon selecting a hotel property and room, guests will be given the option to customize their stay with add-ons including early check-in, late check-out, breakfast, pets, parking, among others to ensure their stay has everything they need.
“We replaced complex rate codes with a simple process: select a room, then customize your stay," added Torres. “This gives guests the opportunity to pick and choose from a menu of options to make sure their stay is exactly what they need.”
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Source: RLHC (Red Lion Hotels Corporation