RLH Corporation Enhances Hello Rewards Guest Recognition Program
“With Hello Bucks, we set out to create a currency that rewards the average North American traveler who largely goes unnoticed by traditional point-based guest loyalty programs,” said RLH Corporation Senior Vice President of Digital, Loyalty and Partnerships,
Hello Bucks work like cash with one Hello Buck equaling
Hello Bucks is the latest innovation to the unique Hello Rewards program. Hello Rewards was the first guest recognition program to offer full program benefits, including discounted rates and stay credits, to members booking on Expedia. Members also receive exclusive member-only offers, room upgrades (when available) and Hello Perks – surprise extras like digital gift cards.
Hello Bucks can be redeemed through the new redlion.com and will be earned on qualifying stays at all
To learn more about Hello Bucks, visit redlion.com. We don’t wait for the future. We create it.
Investor Relations Contact:
Director, Social Engagement and Public Relations
Source: RLHC (Red Lion Hotels Corporation